GuidesMarketing your security

Marketing your security

We get it — working on compliance might not be the most exciting part of running a business. But here’s the thing: your hard work on compliance is not just about ticking boxes, especially here at Oneleet. We’re actively helping you level up your security and we want to encourage you to leverage these efforts as much as possible to unlock even more customers.

This resource is packed with actionable ideas to turn your compliance and security journey into a marketing advantage — whether you’re just starting, making progress, or celebrating your new certification.

If these examples are too generic and you’d like more tailored suggestions, message us and we’ll provide customized examples and copy! Let us know when you post and we can repost them across our channels.

Stage 1 You’ve just begun to work on your compliance program

Key messaging: We’re starting this journey to protect your data and business better.

Publish your trust center

  • What to do: Once onboarded to the Oneleet platform, set up and publish your customizable Trust Center. You can add a link to the Trust Center on your Landing Page to show your ongoing commitment to security.
  • How to implement: Include this achievement in your newsletter, share the page on LinkedIn and other socials.

Post Examples

“We’re excited to share our new Trust Center! This is where you’ll find all the latest updates on how we protect your data and ensure compliance. Check it out [link to Trust Center]!”

“We’re taking the first steps in our compliance journey with the goal of keeping your data safer than ever. Check out our Trust Center to learn more [link to Trust Center]!”

“Transparency is key to trust! Explore our new Trust Center to see the measures we’re taking to protect your data and uphold the highest compliance standards. [link to Trust Center]”

“Your security is our priority. Visit our Trust Center to learn how we’re building a safer, more compliant future for your data. [link to Trust Center]“

FAQ updates

Update your FAQ section to show your commitment to security and transparency by addressing key customer concerns about data protection.

  • With questions such as:
    • “What is [Your Company] doing about security?”
    • “What steps is [Your Company] taking to protect my data?”
    • “How does [Your Company] prioritize security?”
    • “Is [Your Company] compliant with security standards?”
  • Answer examples:
    • “We’re working with Oneleet to align with industry standards like [Frameworks you’re working on e.g. SOC 2, ISO 27001, and GDPR] to keep your data secure and build trust.”
    • “We’re actively working with Oneleet to build a robust compliance program. Our goal is to ensure your data is always protected.”
    • “We’re partnering with Oneleet to implement a comprehensive compliance program. This ensures your data is secure and handled with the utmost care.”
    • “With the help of Oneleet, we’re developing a robust security framework to maintain the safety and integrity of your data.”
  • Where to put it: Place this in the FAQ section, optionally include it in a “Security & Privacy” section for easy visibility as well.

Add the compliance badge:

Showcase your commitment to compliance by adding the Compliance Badge to your website. This badge highlights your progress on the compliance journey, giving your users confidence in your dedication to security and data protection.

  • Where to put it: Place the badge in the footer of your website, Trust Center or on a dedicated security page.

  • How to add it:

    Embed our dynamic badges directly on your website by:

    1. Heading to the Frameworks page
    2. Click the ‘Compliance Badges’ button
    3. Choose from the available badges, and toggle between light and dark mode
    4. Embed the badge on your own site using <img> tags

    Our badges auto-update to display your compliance status (“In Progress” or “Compliant”) and support all frameworks we offer: SOC2 Type 1 & 2, CIS IG1, HIPAA, ISO 27001, PCI DSS, and GDPR.

Pitch deck updates

If you’re fundraising and would like to add a slide to your pitch deck outlining your security program, reach out to the Oneleet team and we’ll create a tailored slide for you.